dimanche 15 janvier 2012

The Terrors of Graphic Design – 5 Terrible Mistakes!

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The Terrors of Graphic Design

Being imperfect is part of being human. Even though an idea or a concept may be flawless, but its execution will always be full of mistakes. Similar is the case with graphic designers, who strive for perfection but seldom achieve it in their endeavors. But the truth is…if you don’t make mistakes, how are you going to gain experience? In the words of Oscar Wilde:

“Experience is the name every one gives to their mistakes.”

Particularly when you start as a newbie designer, the horrors of graphic design are uncountable. But as you progress in the field and experience the practical side, you learn from your mistakes. Here’s a look at some common mistakes that designers tend to make:

 

1. Deviate from Target:

You must have come across a website that is extremely attractive in appearance and look, but fails to highlight the product or service in focus. No matter how fantastic the appearance is, it will deviate from the point if it does not accurately emphasize the entity. Even in identity development, there are some logo designs that look outstanding from the outside, but fail to hit the target audience because of lack of substance. Consider the example of the identity below which was designed for Burnley City. At first instance, you might be amazed at the vividness of this logo, but with no particular meaning within, it deviates from the core purpose.

2. Creative Overdose:

"Excess generally causes reaction, and produces a change in the opposite direction." These were the words of the great philosopher Plato on the use of excess in everything. You must also have come across various designs and artworks that are flamboyant and creative, but just aren’t effective. This is because excess of everything creates a mess. Similar is the case with creativity. Sometimes, graphic designers make a mistake of indulging in creative overdose. In the process of showing off, they end up adding too many elements and spoil the beauty of the design. Even though you explained the core purpose of the design, it creates confusion and irritates the audience.

3. Working for Self Interest:

If you think that work should look good in your portfolio rather than for the client, it is time to re-think. These types of selfish designers seldom make an impact on their clients and don’t last in the long-run. When you design just for the sake of building your portfolio, you fail to fulfill the client brief in the right way. You must not sacrifice the success of client’s business just for the reason that your graphic design portfolio should look impressive.

4. Over-reliance on Inspiration:

In most graphic design endeavors, designers frequently seek inspiration to come up with concepts. This can be accomplished through various online resources, design books or discussions with others in the creative circle. Sometimes, designers are exposed to so many elements that it generates a bundle of dissimilar contradictory concepts. This happens when you rely overly on inspirational sources to generate concepts rather than use your own creative instincts. It also dampens your originality and ability to work independently.

5. Gaining Negative Publicity:

The job of a graphic designer is to perceive the facts of their clients and convert it into a meaningful visual representation. This can be accomplished when you accurately follow the design brief provided by the client. One of the biggest horrors for a graphic designer is to gain negative publicity for his work. Take into consideration the London 2012 Olympics Logo. Designed by Wolff Olins, this logo caught the attention of the world for all the wrong reasons. Because of its inappropriate references to several taboo subjects, it was highly criticized on the blogosphere.

No profession in the world is devoid of risks and fears of failure. You must be ready to face the shocks and setbacks that come in your way. Instead of crying over spilled milk, you should take lessons from your mistakes and prepare for future challenges.

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Posted via email from Steve Prud'Homme Graphic Design Blog

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